SAME SEARCH. DIFFERENT AGENDA
A video debate podcast for search marketers who dare to disagree.
Two practitioners.
One contentious question.
Zero performative agreement.
Coming October/November 2026.
Why it exists
Every take is safe. Practitioners post LinkedIn takes that are a bit "meh" and gently agree with everyone, because confidently disagreeing in public feels risky.
Every panel is too polite. Webinars and "expert roundtables" steer clear of real friction. Nobody wants to be the villain.
Alternative views stay hidden. Without genuine disagreement, you only ever hear one way of thinking about a topic, not the range of perspectives that actually exists.
The first beefs
Six questions we're launching on.
Should you bid on your own brand? · Should you still care about rankings? · Is Performance Max making PPC worse? · SEO vs PPC: where would you put £100k? · Is broad match actually good now? · Has AI changed what search means?
Line-up subject to change. Got a hotter take? Tell us below.
Be a guest
Got an opinion you'd die on?
If you work in SEO, PPC or anywhere in between and you're happy to disagree (and say why), fill in the form. It takes about 5 minutes, and we use your answers to pair you with someone who sees it differently.
Know someone who'd bring the beef? Send them this page.
Your host
Joss Froggatt.
Years of award-winning PPC. Ex-cop. Dislikes performative agreement.
"Not here to referee a fight. Here to make sure the disagreement is worth listening to, and genuinely useful."
© 2026 Search Beef